Heart Evangelista, has become the latest endorser of McDo Philippines, This marks the launch of their latest rewards coupon campaign.
Heart captioned her post : “Another dream come true. Little Heart, this one’s for you [yellow heart emoji].
“I can’t even put into words how much love and gratitude I feel right now. @mcdo_ph , thank you for all the love you’ve given me, I can’t wait to share that with everyone. The best dreams are the ones we get to pay forward [sad emoji].”
What will happen to Vice Ganda?
The announcement sparked online chatter, with some netizens interpreting her entry as a replacement for comedian-host Vice Ganda.
A netizen commented : “Companies must be selective of who should represent their brand, not just because people talk about them, but someone who has good moral integrity and a great sense of character.”
The comment was seen as shade at Vice Ganda, who currently endorses McDonald’s fried chicken.
Critics of Vice had previously argued that his “jet ski holiday” segment during the Super Divas concert with Regine Velasquez-Alcasid drew criticism and negatively impacted sales.
Not a replacement.
However, a news website confirmed with McDonald’s Philippines that Vice Ganda continues to be a brand endorser, while Evangelista is simply an addition to the McDonald’s family, not a replacement.
Got a credit card from other banks?
With Evangelista’s charm and Vice Ganda’s widespread appeal, McDonald’s demonstrates its capacity to accommodate both star power and extensive influence in its campaigns.
Whether this sparks further intrigue or simply enhances the love for the Golden Arches, only time will reveal the outcome.
Vice Ganda with Mcdo.
Vice Ganda’s endorsement of McDonald’s Philippines was one of the brand’s most talked-about campaigns in recent years.
When the comedian-host made his debut in the fast-food giant’s commercial for the new and improved Chicken McDo, his signature humor and catchphrases—“Nice! Ganda!” and “Nice! Sarap!”—became instantly viral.
Beyond the humor, Vice expressed his profound honor in representing such a wholesome and family-oriented brand.
He emphasized that this partnership is not only a career milestone but also a significant step forward for LGBTQIA+ visibility in mainstream advertising.
The campaign gained even greater traction when McDonald’s released a Christmas advertisement featuring Vice alongside Paolo Ballesteros.
Their heartwarming scene of sharing a McShare Box resonated with viewers, symbolizing unity, positivity, and inclusivity. Many netizens lauded the commercial for its representation while staying true to McDonald’s tradition of heartwarming storytelling.
The ads didn’t merely sell fried chicken; they resonated emotionally, sparking conversations about acceptance and diversity within Philippine media.
